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Tips for Successful Network Marketing What it takes to start out and make it in the Multi Level Marketing industry You probably have an image firmly planted in your mind of what network marketing (also known as direct sales or multilevel marketing) is all about - housewives buying and selling Tupperware while gossiping and eating finger sandwiches, or a high-pressure salesperson trying to convince you how easily you can become a millionaire if only you and your friends and their friends and so on would buy and sell vitamins with him.
Both of these images
couldn't be further from the reality of network marketing. It's
neither a hobby nor a get-rich-scheme but an opportunity for you to
earn money running your own part-time or full-time business. But what does it take to succeed in this industry? Choose wisely. There are six key elements you should be looking for when selecting an opportunity. Number one: stability. How old is the company? Number two is excellent products or services that consumers will use and need more of but which are not readily available from other resources at a lower price. Number three is the pay plan - how even and fair and generous overall is the distribution? This is really crucial as the pay plan represents exactly how you'll get paid - or not get paid. There are really only two questions to ask: How many pennies out of each sales dollar get paid back to the distributors each month, and how fair is the distribution of these pennies between the old members and the new members? Number four is the integrity of the company and the management. As much as possible, investigate the experience of the CEO, their experience in the network marketing industry, and their background. Have they been successful in other companies in the industry? Do they have a good reputation? Number five is momentum and timing. Look at where the company's at, what's going on with the company, and if it's growing. Number six is support, training and business systems. You may have chosen a great company with excellent management, products that make a difference, a pay plan that's uniquely fair and very generous, and momentum and stability, but if you don't have a system in place that works, all of that doesn't matter. Most companies will have a transferable training system that they use, and that's where mentorship comes in. Practice what they teach. To succeed, you need to be willing to listen and learn from your mentors. The way this industry is structured, it's in the best interests of the MLM veterans in your company to help you succeed, so they're willing to teach you the system. Whatever your mentor did to become successful, is very duplicatible... but you have to be willing to listen and be taught and follow those systems. The higher-ups. It can be called various things, but the general term is the "up-line," meaning the people above you. How supportive are they? Do they call you? Do they help you put a plan in place? Are they as committed to your success as they are to their own? You should be able to relate to the people in your up-line and be able to call them at any time to say "I need some help." How much support there is from the people above you in the company is very important. Take up the lead with your down-line. There's a term in the network marketing industry called "orphans" - when somebody is brought in and then the person who brought them in is just so busy bringing in other people that they don't spend the time to teach and train the new person. You should be prepared to spend at least 30 days helping a new person come into the industry - training them, supporting them and holding their hand until they feel confident to be able to go off on their own. You really need to ask yourself, are you willing to do that? Are you able to do that? This is really about long term relationship building. It's not about just bringing people into the business and just moving forward. It's about working with these people and helping them to develop relationships. On the net. People are utilizing the internet as their main marketing tool. You can set up your site with auto-responders so when you capture leads, the auto-responder can follow up with that person. One of the greatest keys to success in this industry is follow-up. Many people will have someone call them who's interested or they'll call the person and say they're interested, but then they don't follow up with it. Automation on the internet has allowed a much more consistent method of following up. The only drawback with the internet is people who utilize it to spam. If there was one thing I could put forward to say, "DO NOT DO" when utilizing the internet as a marketing tool, it's spamming because that can give a very bad reputation not only to you but also to the company you're working with. Taking care of business. This is a business, and just like if you were running a franchise or a storefront, you should have an accountant. You have all the same write-offs tax-wise you have with running a full-time business, so it's very important to do your research prior to getting involved, before you start making money from it. How is that going to affect you tax-wise? What are your write-offs? It's important to set up a support team around you. I'd suggest seeking out lawyers who deal in network marketing, so they're very versed in all the laws and how that affects your business. There are also accountants who specialize in dealing with home-based businesses specifically in the direct-selling industry. Don't quit your day job... yet. Never leave your full-time position unless you're absolutely certain that the income that's coming in with this company is going to be there. Be sure that you've been with the company for awhile and that you know it's a stable company and the income you're earning is equal to or greater than the income you're earning from your job before quitting. What is the right way to enroll people into your team? First: Invite people to look at your business proposition with a direct or indirect approach. A direct approach would be to ask them to look at your business for themselves. An indirect approach is asking someone to look at your business to assist you with recommendations or referrals. There are many different patterns of language that you can use based on the relationship you have with the prospective recruit. The invitation process is a very important skill to learn. Your invitation has a lot to do with whether the person will join your team or support your business. Second: Most people do not join on the first exposure, so fortune lies in the follow-up process. You must help to advance the prospective recruits understanding of your business on each follow-up interaction. Focus on building a stronger rapport and relationship along the way. Third: Use third-party social proof to validate the opportunity and to increase the prospect’s belief that someone like them can be successful with your company. Fourth: Do a game plan interview and get the person off to a fast start. How you start a new person has a lot to do with their commitment level and their longevity in the business. Because network marketing is a voluntary business, the retention of distributors is an important skill to learn. Fifth: Create a winning environment for your team to grow and for them to feed off the energy and excitement of others. How was last year for you? Would you like this year to be better? Why do this exercise? As Albert Einstein said, "The Definition of Insanity is doing the same thing over and over and expecting different results." Before we make your game plan, we must first take a closer look and truly evaluate the year you are leaving behind. Grab a pencil and a piece of paper and answer these simple yes/no questions. Be honest, nobody will see this but you! PERSONAL EVALUATION 1) Did you spend as much time with loved ones as you would have liked? yes or no 2) Did you travel and experience as many new things as you would have liked? yes or no 3) Is your work rewarding and something you are completely proud of? yes or no 4) Did you give back to charity and those in need as much as you'd like? yes or no 5) Were you able to truly devote yourself to a higher power as much as you'd like? yes or no 6) Did you make as much money this past year as you wanted? yes or no 7) Do you have enough financial savings to retire as you would like? yes or no 8) Did you learn as much in this past year as you feel you should have? yes or no 9) If your life were to end tomorrow, do you feel you have left behind a legacy you would be proud of? yes or no 10) Are you as healthy as you'd like to be? yes or no HOW TO GRADE THE EVALUATION Count up the total number of yeses... 10 yeses - You have a life that inspires others, keep it up! 9 yeses - Life is amazing and you should be very proud. 8 yeses - You're close to having true life mastery, keep pushing! 7 yeses- This is better than most, focus on those final "no" areas. 6 yeses - There are plenty of areas to improve on, make it happen! 5 and below - You know deep down you can do MUCH better! WHAT SHOULD I DO NOW? First of all, if you didn't have as many "yeses" as you'd like, don't freak out. With that said, lets remember the lesson from Albert Einstein - if you do the same things this year, you can expect the same results. Are you ready for different results? I mean, are you truly ready for difference in your life? In that case, you CANNOT do the same thing you have been doing. That would be insane. You now have 2 options.... OPTION #1 - Accept that if you do nothing, next year will look just like years past, or OPTION #2 ->>> Click here to learn how you can truly achieve breakthrough results.<<< It is your choice, but know that if you don't choose immediately (as in right NOW) then you are really choosing option #1. Remember, the choices you make today will not only affect you and your family in this next year, but many, many years to follow. Don't delay making the decisions and making the changes that will result in the life that serves your needs and desires, there is no "tomorrow... I'll do it later" for winners, that's for losers. |
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